Issue № 3 | 2019 (37)
Objective. To evaluate comprehensively the websites of health facilities (HFs) of various forms of ownership that provide information for consumers of medical services, and develop recommendations for optimizing the placement of this information on HFs websites.
Material and methods. The list containing 417 unique HFs websites records were received from Moscow City Compulsory Medical Insurance Fund register. Based on the requirements of regulatory enactments of the Russian Federation for the content of HF websites, 9 categories were formulated, including 43 conformity assessment criteria. The overall content of HFs websites evaluated as ratio of compliant criteria to total number of criteria. We used IBM SPSS Statistics 24 and Microsoft Excel 2016 for the comparison of two groups of HFs.
Results. The overall fulfillment of HFs websites was 95% with interquartile range (IQR) from 91% to 98%. The fulfillment of public and private HFs websites was 95% with IQR 92.5%–98% and 91% with IQR 56%–95%, respectively. Only 18.5% of Moscow HFs websites fully met the requirements of regulatory legal acts (24.0% of public and 5.6% of private HFs). Compared with the websites of private HFs, those of public HFs were more likely to comply with each criterion.
Conclusions. One fifth of HFs websites fully meet the basic requirements of regulatory legal acts. The problem of patients’ awareness about HF services require organizational actions. Those may include stimulation of integrative processes of information exchange between different departments and sufficient theoretical training of HFs managers about regulatory legal acts requirements for HFs websites.
website, health facility, Internet, marketing, marketing communications, regulatory legal acts.
Ekkert N.V., Polukhin N.V. Presentation of information for consumers of medical services on the websites of health facilities: problems and solutions. 2019;(3):62–70. DOI: 10.31556/2219-0678.2019.37.3.062-070